Rolling out globally in English over the next few days, real-time results means users entering key words into the Google search box will see what is being said about the subject on Twitter, MySpace, FriendFeed and other social networking sites at the very moment the enquiry is being made, along with the usual Google results.
Google has made a video of what real time search will look like:
It will produce just a couple of results on the main Google page but users can also click on 'latest results' to get a full page of live tweets, blogs and other content, which will scroll down as more are added. Settings can be adjusted so that only results are delivered from a selected site.
Writing on the Google Blog, Amit Singhal, Google Fellow, said: "Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day.
"Of course, none of this would be possible without the support of our new partners that we're announcing today: Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which we announced a few weeks ago."
Microsoft's Bing has already introduced a beta version of real time search, using Twitter.
This article was first published on brandrepublic.com