Chad Latz
Cohn & Wolfe names Chad Latz to lead global digital practice
Arun Sudhaman, prweek.com, Monday, 07 December 2009, 9:48am,
Cohn & Wolfe has lured Chad Latz from Ketchum to lead the agency's global digital practice, based in New York.
Latz will report directly to Cohn & Wolfe CEO Donna Imperato. He previously led the integration and establishment of Ketchum Digital during a 10-year career with that agency.
Prior to Ketchum, Latz founded the Creative Design & Technology Practice of Stromberg Consulting & Communications, which was later acquired by Ketchum in 2001.
‘Brand reputation is significantly influenced by the experiences and conversations that audiences have online,' said Latz.
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