NEWS: Citigate to alert UK to Peregrine’s eastern promise

Peregrine Securities, the Hong Kong-based investment bank, has hired

Citigate on a pounds 100,000 a year contract to boost its profile in

both the UK and the US.

One of the largest securities houses in the Far East, Peregrine operates

across the Asia Pacific region but is little known outside a small

range of banking specialists.

Ronna Parmiter, account director at Citigate, explained that the agency

had been briefed to highlight the bank’s particular strengths in Asian

markets. Audiences will include current and potential clients and

financial institutions likely to refer business.

Peregrine, she said, was especially keen to target companies within the

automotive, energy, telecoms and pharmaceutical industries. Citigate’s

work will include financial media relations, identifying speaking

opportunities for bank executives and organising seminars. Citigate will

manage the account from London and New York.