New Weight Watchers packaging
Weight Watchers revamps ready meals
Amy Golding, marketingmagazine.co.uk, Thursday, 26 November 2009, 10:30am,
LONDON - Weight Watchers is revamping the look of its ready meals to help it compete against own-brand products.
The new packaging for the Chilled Prepared Meals range aims to highlight its ‘healthy' features.
The revamp will be supported by a brand campaign and a host of new products.
Recent variants to roll out include Sweet and Sour Chicken, Cottage Pie, Chicken Casserole with Dumplings and Chilli Beef with Potato Wedges.
The new packaging rolls out in January.
This article was first published on marketingmagazine.co.uk
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