The new packaging for the Chilled Prepared Meals range aims to highlight its ‘healthy' features.
The revamp will be supported by a brand campaign and a host of new products.
Recent variants to roll out include Sweet and Sour Chicken, Cottage Pie, Chicken Casserole with Dumplings and Chilli Beef with Potato Wedges.
The new packaging rolls out in January.
This article was first published on marketingmagazine.co.uk