And in the real world.. Britvic, Tesco, BMI, Cadbury and more

Britivic, the Robinsons and Fruit Shoot brands owner, reported a 23 per cent rise in full-year profits.
Source: Financial Times

Tesco Mobile, the supermarket’s joint venture with O2, has announced that it planned to start offering 3G and 3GS models.
Source: Financial Times

BMI is to cut around 600 jobs from its 4,500 workforce as it suspends seven services operating out of Europe.
Source: Independent

Billionaire activist Nelson Peltz has cut his stake in Cadbury from 30.3 per cent to 2.68 per cent. 
Source: Times

Fashion and high street retailer French Connection is planning cost cutting and considering closures.
Source: Times

This article was first published on campaignlive.co.uk