Booost Trading hires Identica to develop Pip organic fruit-juice brand

The premium range of chilled fruit blends, certified by the Soil Association, will be targeted at families and more ‘eco conscious' consumers.

Identica was tasked with created ‘eye-catching' packaging to drive awareness among consumers.

Pip brand manager George Corbin said the range was being developed as an alternative to the many concentrate filled and non-organic juices on the market. To encourage children to drink the juices, Pip will not contain any bits of fruit.

The range consists of three variants: Cloudy Apple, Cloudy Apple with Cherry, and Cloudy Apple with Mango.

This article was first published on marketingmagazine.co.uk