The Japanese automotive manufacturer will sponsor the cooking show with its Mazda 2 model. It previously sponsored C4's Jamie in America show, which followed Jamie Oliver travelling across the US.
Mazda UK sales and marketing director, Mark Cameron, said the marque is looking to do more TV sponsorship in the future.
C4's India Season will begin with the TV premier of Oscar-winning film Slumdog Millionaire. It will also feature one-off episode of TV series Secret Millionaire called The Slumdog Secret Millionaire.
This article was first published on marketingmagazine.co.uk