Auto Express website first to use new PageSkin format
Daniel Farey-Jones, brandrepublic.com, Tuesday, 24 November 2009, 3:10pm,
LONDON - Dennis will be the first publisher to feature InSkin Media's new format, PageSkin, with its Auto Express website set to a Subaru Legacy launch campaign from tomorrow (25 November).
An extension of InSkin's range of expandable Flash units, PageSkin ensures that the advertiser message scrolls down with the viewer.
It also addresses the obstacles of "hard-coding" associated with homepage takeovers. The format is controlled and served dynamically through the publisher's ad server, enabling full targeting, control and frequency capping.
The deal between Subaru and Auto Express was brokered by Gareth Rees at Brilliant Media Manchester.
This article was first published on brandrepublic.com
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