Top 20 slang brands

Bill Britt, marketingmagazine.co.uk, Tuesday, 24 November 2009, 8:55am,

LONDON - McDonald's may be attempting to trademark its popular slang name, 'Maccy D's', but it isn't the only multinational to be given a 'slang brand' by consumers.

McDonald's

McDonald's

Some marketers have tried to create their own slang brands, such as Pizza Hut ('The Hut') and Southern Comfort  with 'SoCo', but so far we've never heard anyone call it SoCo outside of its TV ads

McDonald's to trademark slang-brand 'Maccy D's'

Here's Marketing's Top 20 slang brands. Please suggest your own.

  • American Express / Amex
  • BMW / Beemer
  • Bollinger / Bolly
  • Buckfast tonic (wine) / Buckie
  • Cadillac / Caddy
  • Champagne / Champers
  • Chevrolet / Chevy
  • Facebook / Stalkbook
  • Guardian / Grauniad
  • Heineken / Heinie
  • Jack Daniels / JD
  • Kronenbourg / a pint of numbers ....
  • Marks & Spencer / Marks & Sparks
  • McDonald's / MaccyD's
  • NatWest / NatWorst
  • Microsoft / Billysoft
  • Primark /  Primarni
  • Rolex / Rolly
  • EasyJet / Squeezy-Jet
  • Woolworths /  Woolies

 

This article was first published on marketingmagazine.co.uk

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