Opinion: From our Readers - Just give me good old easy communication
PR Week UK, Friday, 20 November 2009, 12:00am,
I settled down to read the PR Week Thought Leader Series on Digital PR (6 November) with eager anticipation.
Admittedly, there was lots of thought-provoking dialogue. Enough, I dare say, to reassure those of us who still identify ourselves as 'PR people' that we are not living in some digital desert.
But it was frustrating to discover that your digital supplement does not give email, web, Twitter, LinkedIn etc addresses on the articles. Granted, there are some addresses on advertisements, but not on all of them. It is all well and good to talk about strategy and advocacy, but what about good old easy communication?
Undeterred, I trawled through a number of directories, including Twellow and Google blog search, and managed to find that several of your contributors are active web wizards: Phil Szomszor, Mat Morrison and Mark Pack.
As for some of the other experts featured in your report, well, let's just say I couldn't find them easily. In frustration, I sent out a tweet and, in return, here is a non-digital retweet to @tmarklein of @webershandwick and @RussGoldsmith (markettiers4DC) for picking up online and joining in this debate. Some of us are listening, after all.
Rosalyn Palmer, insight & innovation director, Go MAD Thinking
Share this story
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Microsoft kicks off six-figure b2b comms pitch
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
Most commented





