The Week: Advertising Reviews - MasterCard starts review
Campaign, Friday, 06 November 2009, 12:00am,
MasterCard is reviewing its global business-to-business creative advertising account.
The financial services brand, which currently uses a number of agencies to work on projects, is keen to streamline its marketing approach by appointing a single advertising shop to lead its business-to-business marketing across all markets. Agencies have until 11 November to register their interest, with a shortlist being drawn up towards the end of the month.
This article was first published on Campaign
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