Ford 'plasma ball' by Wunderman
Ford 'plasma ball' by Wunderman
Campaign Work, Thursday, 12 November 2009, 4:39pm,
A giant interactive plasma ball is to be the focus of a microsite aimed at promoting the new Ford Focus model in a new digital work by Wunderman.
The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its ‘Feel the difference’ brand line.
The site and film can be viewed at www.discoverfordfocus.co.uk
This article was first published on Campaign Work
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