But the basis of your research seems flawed to me, because the public was only asked about charities that enjoy a larger-than-average annual voluntary income. Of course those charities will enjoy greater awareness; they probably have the luxury of marketing budgets!
I'm also surprised to see institutions such as the British Museum included in the list - that's stretching the status of charities, isn't it? Visitor attractions are in receipt of millions of pounds of taxpayers' money and they focus on getting foot traffic into their exhibitions; clearly, they will be putting a lot of resources into awareness.
It would be good to see small and medium-sized charities being considered for major research projects in the future. Just because we are small doesn't mean we can't punch above our weight.
Hannah Daws, head of comms, Crimestoppers Trust