PR Europe: Dublin: Big freeze for McGovern Grayling

MAGGIE BROWN, PR Week UK, Friday, 16 May 1997, 12:00am,

Food giant United Biscuits has recruited McGovern Grayling to handle a wide-ranging public relations brief for its frozen and chilled foods division. Work will include trade and consumer media relations, sampling events, on-pack promotions and competitions for brands such as San Marco pizzas, Ross Chip Shop Fish and the Linda McCartney vegetarian range.

Food giant United Biscuits has recruited McGovern Grayling to

handle a wide-ranging public relations brief for its frozen and chilled

foods division. Work will include trade and consumer media relations,

sampling events, on-pack promotions and competitions for brands such as

San Marco pizzas, Ross Chip Shop Fish and the Linda McCartney vegetarian

range.

The account will be led by McGovern Grayling director Caroline Moody.

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