Moore takes control of SITA’s global PR needs

Information management giant SITA has recruited Karl Moore to the

new role of public relations manager, with a brief to manage

international communications for the company’s network services.

Based at SITA’s marketing and communications headquarters in Hayes,

Middlesex, Moore will co-ordinate the activities of its five retained

agencies across the globe: Firefly Communications in the UK, Cohn and

Wolfe in the US and Canada, Galaxy in France, PPR in Singapore and

Corpcom in Australia.

In addition, he will liaise with local PR staff in SITA’s ten global

geographical regions and develop communications programmes aimed at

industry analysts and to support international exhibitions and

conferences. He reports to marketing and communications manager Terry

Tucker, who previously handled public relations functions.

’There’s a need to focus more on sustained public relations rather than

have it as an additional function of marketing communications,’ said

Moore.

Before joining SITA, Moore worked as a public relations officer for

British Aerospace’s military aircraft division for three years. There he

specialised in product promotion for Eurofighter, Nimrod 2000, Hawk,

Harrier and Tornado aircraft.

Founded in 1949 as a co-operative of the world’s air transport industry,

SITA (Societe Internationale de Telecommunications Aeronautiques)

provides telecommunications and information processing services to more

than 600 organisations worldwide.

SITA also works closely with its three sister companies - Equant

(formerly Scitor), ITS and Novus - to provide network solutions and

consultancy services for the travel, finance, energy, trade and hotel

industries.

Earlier this year the company announced a 15 per cent rise in turnover

for 1996 to pounds 1 billion.