NEWS: Iceland considers PR appointment

Iceland, the frozen food retailer, is in tentative talks with consumer

PR agencies over future project work.

The company has approached several PR agencies with experience in the

retail and food sectors including Paragon Communications and The Rowland

Company.

Barbara Crampton, Iceland’s public relations manager said the company is

still considering hiring and a formal pitch will depend on the success

of current discussions.

Crampton refused to divulge details of the project but confirmed that a

decision about whether to hire an agency will be made over the next few

weeks.

Iceland’s public relations is handled in-house by the company’s team of

four.

They are Crampton, Iceland’s head of corporate affairs, Jill McWilliam,

who works from home, a media relations manager and public relations

assistant.

Crampton added that Iceland was not considering making a longer term

appointment at this stage.

Iceland, founded 26 years ago, has 750 stores across Britain and is on

schedule to open 40 more this year.