NEWS: Communication Group to raise profile of ISBA

The Incorporated Society of British Advertisers (ISBA) has hired The

Communication Group as its public affairs consultancy to help highlight

the contribution which advertisers make to the economy.

Set up in 1900, ISBA supports the interests of firms which use

advertising as part of their marketing strategies. Its 300 corporate

members, which include most of the UK’s top companies spend around

pounds 5 billion on marketing communications each year.

Director general John Hooper said that TCG would initially work on a

six-month brief to raise the profile of ISBA among politicians and the

media and stress the importance of advertising in creating jobs and

expanding business.

‘They will help us galvanise our member base and reinforce our authority

as representatives of advertisers,’ said Hooper. He added that the

contract would probably be extended beyond the initial six months, to

include European Union work as well.

APCO and Edelman also pitched for the business.