The Society of Motor Manufacturers and Traders has appointed
Charles Barker BSMG to handle a five-month campaign highlighting the
potential for more environmentally-friendly car use.
Shandwick, Millbank, Ptarmigan and Countrywide Porter Novelli also
pitched for the account, which holds fees of around pounds 100,000 for
the five-month period.
Charles Barker will target the campaign particularly at young
The agency aims to raise awareness of the new technology used in the
manufacture of the latest car models, which reduces fuel emissions.
It will also highlight the importance of regular maintenance of older
models to minimise pollution.
Daniel Ward, chairman of the society’s public affairs committee and
corporate affairs director at Japanese car manufacturer Nissan, said:
’The motor industry has invested a vast amount in technology to improve
air quality. There are some old cars which don’t have advanced
technologies and they count for almost half of pollution.
’The campaign will be saying that the industry is aware of the social
importance of air quality.’
The Society of Motor Manufacturers and Traders uses Charles Barker every
two years to handle communications for the British International Motor
Show, held in Birmingham.
In addition the London Bureau and Two Ten Communications will work on
broadcast PR and press relations for this year’s show (PR Week, 29 May