Grayling takes on Falcon/JWT brief

DUBLIN: Top three Irish tour operator Falcon/JWT has hired Grayling

PR in Dublin to handle its consumer, trade and corporate PR.

Grayling account manager Roisin O’Hea will head the account. O’Hea

joined Grayling on 5 January from GCAS Profile, where she also handled

the Falcon/JWT account. Falcon/JWT marketing director Damien Mooney

moved the account to Grayling at the end of January.

The operator, which is owned by First Choice Holidays and Flights, is

one of the three largest in Ireland, alongside Airtours-owned Panorama

Holidays and Thomson Holidays-owned Budget Travel.

’We will focus on building and maintaining their relationship with the

travel press,’ said O’Hea.

As well as Falcon/JWT, O’Hea has brought GCAS client the Open University

Business School to Grayling.