Digital PR - November 2009
Claire Murphy, prweek.com, Wednesday, 04 November 2009, 4:29pm,
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go from here.
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What's the next Twitter?
- Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle
- Chris Quigley, Delib - Empower, or lose power
- Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control
- Paul Armstrong, Kindred - Put strategy before tactics
- Mark Pack, Mandate - Turn negative into positive
- Russell Goldsmith, markettiers4DC - Be a leader in branded video
- Will Scougal, Mischief - The new kings of content
- Gareth Davies, MS&L - Look back to see the future
- Ricky Vazquez, Ogilvy PR - A question of measurement
- Mat Morrison, Porter Novelli - We still have the advantage
- David Phillips, Publicasity - Leap into digital Wonderland
- Louise Stewart-Muir, Say Communications - Greentech is the new boom
- Chris McCafferty, Shine Communications - Don't get lost in definitions
- James Warren, Weber Shandwick - Know what you don't know
- How should Neal's Yard Remedies have responded to the Guardian's bloggers?
- Five up and coming social media sites every PR person should know about
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