NEWS: IPR receives Government support

The IPR’s on-going campaign to promote the benefits of public relations

to smaller businesses has received a boost from the Government.

The Department of Trade and Industry has agreed to fund the publication

of a joint IPR/PRCA Best Practice Guide, which will aim to explain how

UK companies can generate tangible business benefits from using public

relations.

The DTI agreed to the request after the IPR presented a proposal on the

idea at a meeting last month.

The guide will take the form of an ‘action orientated’ document using

case histories and covering a range of PR activities. The IPR is

planning an initial run of 10,000 copies.

The publication ties in with the theme of next week’s joint

IPR/Manchester Business Links ‘PR means business’ evening seminar is

aimed at businesses in the North West region which have up to 200

employees.

The seminar is designed as a practical workshop on public relations.

Speakers are to include Hill and Knowlton Manchester managing director

Adam Roscoe; IPR Northwest chairman Rob Brown; and also Castlefield PR’s

managing director David Davies.

Tickets for next week’s event, which takes place at the Manchester

Chamber of Commerce on 13 November, cost pounds 23.50 each and are

available from the IPR.