The tournament will be know as the Friends Provident T20 and sees the life and pensions company broaden its involvement in cricket. The old format had been sponsored by npower.
The company has been the title sponsor of the Friends Provident Trophy, a 50 over competition for the past three years.
The new T20 deal will run from next season until the close of the 2013 domestic season.
This article was first published on marketingmagazine.co.uk