Marketing Mole: Who does Google think you are? - Cheryl Toner, Strategic marketing director, AXA UK

- The next is a LinkedIn profile for a Cheryl Toner at Lloyds TSB; the third is the LinkedIn directory for people of the same name.

- Fourth is the Twitter feed of a consultant in the US.

- The fifth result is a link to a presentation for a director at the International Food Information Council.

Verdict - It is very rare not to find any reference to the person we want in the top five results, particularly when they have an unusual name. Toner appears in a news story in the sixth result, but with her promotion to group marketing and communication director, a role she takes up next month, her profile could easily be improved.

Action - Toner's competition is not strong. Setting up a Twitter feed and LinkedIn profile would help her links immediately.

Virgin Islands Wedding Planner. Wedding, Set, Go! Simply ...

Cheryl Toner, formerly the Manager of Wedding Services for the Ritz Carlton, will make your wedding day as warm and carefree as a caribbean breeze ...

www.viweddings.com/- Cached - Similar

Cheryl Toner - LinkedIn ...

London, United Kingdom - HEad of Planning and Co-ordination at Lloyds TSB View Cheryl Toner's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Cheryl Toner discover ...

www.linkedin.com/pub/cheryl-toner/1/356/541 - Cached - Similar

cheryl toner: Directory

View Professionals named cheryl toner on LinkedIn. Millions of professionals use LinkedIn to exchange information, ideas and opportunities.

www.linkedin.com/pub/dir/cheryl/toner - Cached - Similar

Cheryl Toner (CDToner) on Twitter

Name Cheryl Toner; Location Fairfax, VA; Web http://www.linked ... Ferguson - Stephen - Ellen DeGeneres - BobVila.com - Barack Obama - James Toner ...

twitter.com/cdtoner - Cached - Similar

Cheryl Toner Ific Ppt Presentation

2 Aug 2007 ... A presentation on Cheryl Toner Ific in Entertainment on authorSTREAM.

www.authorstream.com/.../ Breezy-8953-cheryl-toner-ific-Obesity-Media-Consumers-ppt-powerpoint/ - Cached - Similar

- Inspiration provided by propellergroup.com.

This article was first published on Marketing