The week in charities

The agency will focus on strengthening the organisation's profile among consumers and high-level influencers, and position it as a leading voice in the field.

Addaction, the UK's largest drug and alcohol treatment charity, is releasing a viral for the first time. The internet film focuses on how a parent's substance addiction can affect their family and is part of a fundraising campaign that aims to raise £10m over the next three years. The film is being distributed on social networking sites and sent to opinion formers, stakeholders and potential funders.

The Association for International Cancer Research has launched an internet video archive to celebrate the lives of people who have died of cancer. It is using Jill Brown Media to help publicise the archive, and encourage the public to contribute.

Macmillan Cancer Support has launched an awareness campaign for its freephone service for people affected by cancer. The British actress Helena Bonham Carter will help the charity to promote the helpline over the next two months.