PHD North wins Fresh Awards

At the event, held in Manchester, PHD North won nine awards, including the prize for the one to watch in media, which went to media manager Mark Worth, as well as two gold awards and five silvers.

Omnicom agency PHD North has a Manchester-based staff of 12. Jason Spencer, managing director, said: "PHD North's awards are a testament to what we are offering outside London."

Eye Fly was headline sponsor of the event. John Rankin, an awards judge  and general manager of the airport media owner, said: "It is incredibly rewarding to see so many exciting ideas and people are responding to the tough market with really powerful, creative solutions."

Pete Davis, managing director of Get Me Media and chair of the judges, said all the bronze, silver and gold award winners showed return on investment and creativity. He said: "News International won best media brand because it showed it worked as a team and involved senior management from London in its regional operations demonstrating their regional operations weren't just a token."

The 2009 Fresh Media Awards Results in full

Freshest One to Watch in Media

Winner         Mark Worth, PHD North 

Freshest Media Brand

Gold            News International  
Silver           IPC 

Freshest Media Agency

Gold            PHD North
Silver           Mediaedge:cia
Bronze         Universal McCann Manchester 

Freshest Digital Out of Home

Silver           CBS Outdoor & PHD North, North West Regional Development Agency
Silver           Sense Internet Ltd, Travelodge iBooker

Freshest Collaboration Project

Silver           Universal McCann Manchester, Back to School/Bootleg, Clarks Shoes
Bronze         Mediaedge:cia, MAOAM Kerrang! Skate Jam, Haribo 

Freshest Big Idea

Gold             Bluecube Interactive, The BT Experiment
Gold             Fuse Digital, Lucozade Energy: Do More 
Gold             Universal McCann Manchester, Play, Durex
Silver            MediaVest Manchester, Northern Freedom Converting Awareness, Northern Bank
Bronze          Parenthesis, Be Inventive, CV One 

Freshest Green Project

Bronze          Lewis Creative Consultants and Feather Brooksbank, Green Campaign, Scottish Power

Freshest Strategic Campaign

Gold            PHD North, Culture & Tourism 2009, North West Regional Development Agency
Silver           PHD North, Relaunching The Range, Taylors of Harrogate
Silver           Universal McCann Manchester, The Aldi Effect, Aldi
Bronze         MediaVest Manchester, Magnet Partnership with the BBC, Magnet 

Freshest Research or Response

Silver           PHD North, Switching Channels, Cross Country Trains 

Freshest Sponsorship Campaign

Gold             PHD North, Relaunching The Range, Taylors of Harrogate
Bronze          Universal McCann Manchester, Play Dating the Enemy Sponsorship, Durex 

Freshest Not for Profit

Gold             Cogapp, Kidney Patient Guide
Silver            Lightbox Education, Bowland Trust and Department for Children, Schools and Families
Bronze          Whitespace, This is Not an Invitation to Rape Me, Rape Crisis Scotland

Freshest Niche Market Project

Gold            Mediaedge:cia, Bringing the Country to the City, Barbour
Silver           WAA, pr2go Website Launch, pr2go
Bronze         Blueleaf, Laura Ashley made to order e-commerce website, Laura Ashley
Bronze         Robson Brown, Make it Happen, Entrepreneurs' Forum 

Freshest Consumer Campaign

Gold            SKV Communications, Blackpool -J'aime la Tour, VisitBlackpool/NWDA
Silver           Fuse Digital, Lucozade Energy: Do More
Silver           PHD North, Relaunching the Range, Taylors of Harrogate
Silver           PHD North, Switching Channels, CrossCountry Trains
Silver           Whitespace, Feelings Liquid Imagination, Valtti
Bronze         News International, Northern Lights, NGI 

Freshest Trade Campaign

Silver           GMG Radio, From Century to Real Radio, GMG Radio
Bronze         CBS Outdoor, The Bus Creative Challenge, CBS Outdoor
Bronze         WAA, The Right Place, Yal

Freshest Use Of Search

Silver           Code Computer Love. SEO Makes Crown Paint No.1 (and No.2) for Paint
Bronze         Epiphany Solutions, Genting Alderney,
Bronze         MediaVest Manchester, Search, Barrett Homes

Freshest Public Sector Project

Gold             SKV Communications, Blackpool -J'aime la Tour, VisitBlackpool/NWDA
Silver           Lightbox Education, National CPD Database Development, Training and Development Agency
Silver           puremedia/NHS East Lancs, Alcohol Awareness Campaign
Butler Media Manager, NHS East Lancs Team
Bronze         puremedia/NHS East Lancs, Coronary Heart Disease Campaign

This article was first published on mediaweek.co.uk