Guinness in pack redesign

The redesigned pack will feature a 'seal of approval' signature by Arthur Guinness, and a 'draught' message under the brand name to differentiate it from other variants.

The can also carries a three-step guide to the 'perfect serve', informing consumers of the correct temperature, time and tilt at which to serve the beer.

Guinness is outperforming the beer market in the off-trade by 9% in volume and 4% in value terms, according to Nielsen.

This article was first published on Marketing