And in the real world....Kraft, Cadbury, M&S, BBC, Gordon Brown, Sainsbury, Unilever and Sara Lee

The weakening of sterling against the US dollar has strengthened Kraft's position in the takeover battle for Cadbury.
Source: The Financial Times

High Street giant Marks and Spencer has scrapped its 90-day, ‘no quibble' returns policy, to outrage from loyal customers.
Source: The Daily Telegraph

Public spending should be cut harder and faster than the government is planning after the general election, according to the CBI employers' organisation.
Source: The Financial Times

In a move Downing Street has since labelled 'astonishing', the BBC's Andrew Marr questions Gordon Brown about whether he uses prescription drugs to help him 'get through'.
Source: The Daily Telegraph

Sainsbury is upping the ante in the supermarket wars, with plans to hand out one billion money-off coupons in its stores.
Source: The Daily Mail

Unilever said it will acquire personal-care brands from Sara Lee Corp. in a €1.28 billion (about $1.9 billion) deal, cementing its grip on the deodorant and skin-cleansing market.
Source: The wall Street Journal

This article was first published on campaignlive.co.uk