Porter Novelli wins: The Big Idea
Porter Novelli wins NSPCC/PRWeek Big Idea project
Arun Sudhaman, prweek.com, Wednesday, 23 September 2009, 4:44pm,
The NSPCC has picked Porter Novelli as the winner of its Big Idea project. The charity body selected the PR shop following presentations that also included MindShare, Publicis Modem and Lida.
According to NSPCC director of comms John Grounds, Porter Novelli prevailed because of its impressive insight into key target audiences. The brief asked agencies to deliver an integrated marketing solution for the organisation's adult Helpline.
For a blow-by-blow account of the pitch, read PRWeek's 25 September issue, or click here.
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