Healthcare: The Week in Healthcare

Orion Health, the international provider of clinical workflow and integration technology for the healthcare sector, has appointed Bottle PR to handle its UK PR support. Bottle will work to build awareness of Orion Health's products and services among IT managers and clinicians within the NHS.

Athena has hired a new account director for its medical education offering. Sabah Al-Lawati joins from her role as senior account manager at JiWin PR in Dubai. Athena has also promoted Tania Kouprach-Rolandi to senior account manager from her role as account manager.

Derwent Healthcare has called in Entice Communications to handle its PR activity. Derwent is the UK distributor of BioSpace in-body analysers, a range of body composition analysers that read your weight, muscle mass, body fat and visceral fat.

Eye to Eye has appointed Full Portion Media as its retained PR agency. The boutique optical care service in London's Knightsbridge has brought in Full Portion Media to roll out an integrated PR campaign to promote it as an expert in eye care.