Debenhams forecasts higher profits
Becky Wilkerson, marketingmagazine.co.uk, Wednesday, 16 September 2009, 8:59am,
LONDON - Debenhams is expecting a boost in its profits for 2009, despite sales falling due to in-store layout changes.
The retailer has been increasing the amount of floor space allocated to its own clothing brand, which traditionally delivers better margins, at the expense of its concessions.
While like-for-like sales fell 3.6%, gross margins rose 70%.
This article was first published on marketingmagazine.co.uk
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