Channel 4: themed ad break during Come Dine With Me
C4 creates menu-themed ad break
Media Week, mediaweek.co.uk, Tuesday, 15 September 2009, 12:10pm,
LONDON - Channel 4 is launching a three-and-a-half-minute menu-themed ad break during Come Dine With Me.
It will be broadcast on 27 September and will feature seven ads broadcast consecutively that will be combined to produce a dinner party menu. They will include ads for Gordon's Gin, New Covent Garden Soup, Sainsbury's, Häagen-Dazs, Wyke Farm Cheese, Nescafé and Baileys.
The ad break will begin with a voiceover broadcast across a C4 ident inviting viewers to join the channel at its own dinner party.
This article was first published on mediaweek.co.uk
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