Church of England uses rap-style poem in radio ad to boost attendance

The ad is a rap-style poem promoting church attendance in the run-up to Back to Church Sunday on 27 September.

The poem includes the line 'Don't look to make no airs and graces, faked up smiles and masked up faces. No need to make no innovation, please accept this as your invitation.'

Local parishes are being asked to raise money to run the ad on local stations.

The 40-second advert has been created by a Bradford-based Christian media production company, Whistling Frog Productions.

Real Radio in south and west Yorkshire will be among the stations broadcasting the ad next week in a deal struck by the production company and supported by the Jerusalem Trust, which is one of the Sainsbury Family Charitable Trusts.

This article was first published on marketingmagazine.co.uk