FD appointed to deliver milk industry message

The Dairy Industry Federation (DIF), the industry body which

represents milk processors such as Unigate and Northern Dairies, has

appointed Financial Dynamics Corporate to work on all aspects of its

public relations.

The move comes as the turbulent milk industry faces yet more controversy

following the purchase of a small Welsh dairy by Milk Marque, the cartel

which replaced the Milk Marketing Board in 1994 and represents the

interests of farmers.

The DIF is opposed to this move and has lodged a complaint with the

Office of Fair Trading which argues that Milk Marque should be prevented

from processing milk as well as controlling its production.

Financial Dynamics pitched for the business against Paragon

Communications and Grayling. David Lloyd, managing director of Financial

Dynamics Corporate, said: ’Part of the brief is to highlight the

importance of the dairy industry to the British economy.’