DIARY: Tabloids beware as the next generation of Clifford PR is unleashed

PR skills really are in the blood. Word reaches me that Max

Clifford’s daughter Louise has entered the world of communications with

a Weybridge-based company called Microleve International.

Microleve produces a range of products including facelift machines for

beauty salons called Stay Young. Clifford Junior, fresh from studying

communications at Bournemouth University, has been appointed to the new

role of PR manager for Microleve’s ACE (Arthritis Care

Electrostimulator) products which help treat arthritis problems and

sports injuries.

Louise has herself experienced rheumatoid arthritis, so is the perfect

person to understand Microleve’s products. While her work differs from

her father’s celebrity specialism Louise will be courting some similar

tabloid publications for her employer. The ACE product has already

received coverage in the Daily Mail and News of the World and has been

used on the European Golf Tour and at Wimbledon.

Meanwhile I hear that Clifford Senior has buried the hatchet with old

adversary Quentin Bell over a cosy lunch. Clifford tells me: ’Now he’s

sold up and got the money, Quentin’s great ambition is to become famous

so I thought I could help him out with some expert advice. It was also

my version of meals on wheels now he’s getting on a bit.’