BORDER LINES: MADRID: Superdiplo turns to Grupo Albion

MAGGIE BROWN, PR Week UK, Friday, 07 August 1998, 12:00am,

Spanish food retailer Superdiplo has appointed Grupo Albion Asesores de Comunicacion to handle corporate communications. Superdiplo is Spain’s seventh-largest food retailer, operating 190 supermarkets across the country, and is also one of Spain’s fastest growing companies. Grupo Albion will focus on raising awareness of Superdiplo across Spain, where it had sales of pounds 37 million during 1997.

Spanish food retailer Superdiplo has appointed Grupo Albion

Asesores de Comunicacion to handle corporate communications. Superdiplo

is Spain’s seventh-largest food retailer, operating 190 supermarkets

across the country, and is also one of Spain’s fastest growing

companies. Grupo Albion will focus on raising awareness of Superdiplo

across Spain, where it had sales of pounds 37 million during 1997.

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