Equinice enters consumer sports market

Marketing, Tuesday, 08 September 2009, 12:00am,

Equinice, a medical-products manufacturer, is entering the consumer sports market with its Physicool range of cooling bandages, designed to reduce pain and swelling. Branding agency Chaos created a campaign for the range with the strapline 'Consistent cooling when you need it'.

This article was first published on Marketing

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