Edelman awarded account: Hewlitt-Packard
Hewlett-Packard looks to Edelman to handle its Personal Systems Group account
Arun Sudhaman, PR Week UK, Wednesday, 09 September 2009, 6:00am,
Tech giant Hewlett-Packard is poised to bring an end to a lengthy eight-month review by appointing Edelman to handle its seven-figure Personal Systems Group (PSG) account across EMEA.
Sources involved in the pitch told PRWeek Edelman had edged in ahead of the incumbent Porter Novelli.
One source said 'internal politics' at HP had delayed the outcome. 'The client wavered,' added the source.
The PSG pitch is believed to be a factor in HP's decision to review global PR duties for its Imaging and Printing Group (IPG). Edelman secured the EMEA IPG business one year ago from Porter Novelli, which continues to hold the US account.
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