BIG QUESTION: Is a food safety officer the best way to restore public confidence?
SUE BEENSTOCK, PR Week UK, Friday, 07 February 1997, 12:00am,
The Government is to appoint a food safety expert in the wake of recent food scares.
The Government is to appoint a food safety expert in the wake of
recent food scares.
Lee Tomkins
Ruder Finn
’It would provide a focus for concerns about food safety and give the
general public a feeling that there was an independent review process in
place to deal with issues promptly. At the moment the public is wavering
and doesn’t know what to think. Of course it would have to be someone of
considerable standing and experience but if, like the chief medical
officer, they can remain above political bias, there’s no reason why the
public shouldn’t develop confidence in the process in the long
term.’
Jonathan Choat
Cameron Choat and Partners
’It’s a good move, but it won’t stop the self-appointed representatives
of food safety desperately trying to make their opinions heard. What
they and sections of the media concentrate on is the hazard rather than
the real risk, which is very small. If an independent expert can put
that risk into context and is backed up by strong scientific evidence,
then I think the public can have some faith.’
Matt Tee
Guy’s and St Thomas’ Hospital Trust
’In terms of public relations I think the answer is no. The food
industry is so disparate that I think it’s unlikely an inspector will
have the scope and teeth to get to grips with the issue. Also, if you
have the same Ministry in charge of food safety and farmers, can any
inspector be seen to be impartial? The problem is credibility. No-one
believes the government has the power to control the problem and setting
up an inspectorate won’t change that.’
Colin Doeg
Author of Crisis Management in the Food and Drinks Industry
’This is mere electioneering. The creation of a strong, independent food
agency like the FDA in the US but more in tune with European food
regimes would do more to restore public confidence in the Government and
the food industry. Such a drastic solution is necessary because the
integrity of food manufacturers and suppliers and their commitment to
consumers and the production of safe, wholesome foods is not generally
appreciated.
Nor is the difficulty of conveying complicated scientific matters in
simple, comprehensible terms which do not cause unnecessary alarm. It is
all too easy for information to be exploited out of context by pressure
groups and others with vested interests.’
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