Meerkat...Comparethemarket.com
How the meerkat transformed the fortunes of Comparethemarket.com
Staff, campaignlive.co.uk, Tuesday, 01 September 2009, 3:00pm,
LONDON - Read how VCCP planned its successful ad strategy to turn round the flagging fortunes of Comparethemarket.com.
The agency explains how it planned one of the year's most successful UK ad campaigns, featuring Aleksandr the Meerkat.
CampaignLive is publishing a weekly series bringing you all the shortlisted entries for the 2009 APG Creative Strategy Awards.
This week, alongside the meerkat ads, you can read about the planning for a campaign for RSPCA New South Wales and a hoax website for Skcin, highlighting the dangers of skin cancer.
APG Creative Strategy Awards 2009
This article was first published on campaignlive.co.uk
Share this story
Related Links
-
Meerkat turned into £19.95 talking toy in Harrods
- Aleksandr Orlov shares new TV ad with Facebook friends first
- Comparethemarket kicks off DM review
- Simon Greenall revealed as voice of Aleksandr the meerkat
- Public View - Comparethemarket.com 'Sergei bloopers' by VCCP
- Comparethemarket.com 'Sergei bloopers' by VCCP
- Compare the market 'puppets' by VCCP
- VCCP's Comparethemarket ads cause surge in meerkat pet requests
- The Week: Advertising News - Aleksandr lands sidekick
- Comparethemarket uses Twitter to invite public to star in ads
- Comparethemarket.com 'alexandr bloopers' by VCCP
- Comparethemarket.com 'aleksandr' by VCCP
- Diary: Pick of the week - VCCP/comparethemarket.com
- Wealthy meerkat in comparethemarket.com ad campaign
Additional Information
Most read
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- HTC seeks agency help for flagship HTC One handset
Most commented
