The agency explains how it planned one of the year's most successful UK ad campaigns, featuring Aleksandr the Meerkat.
CampaignLive is publishing a weekly series bringing you all the shortlisted entries for the 2009 APG Creative Strategy Awards.
This week, alongside the meerkat ads, you can read about the planning for a campaign for RSPCA New South Wales and a hoax website for Skcin, highlighting the dangers of skin cancer.
APG Creative Strategy Awards 2009
This article was first published on campaignlive.co.uk