POP magazine launches new web site

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The fashion and culture magazine, which launched in 2000, will carry two different covers designed by artist Damien Hirst. Both will feature 13 year old Tavi Gevinson, whose blog, The New Girl In Town, is one of the fastest growing on the Internet with over 4m followers.

The magazine is aimed at international woman whose interests extend through and beyond fashion. Bauer has recently launched a website to support the print title with its focus being regularly updated fashion blogs.

This article was first published on marketingmagazine.co.uk