Gocompare 'Gio Compare' by Chris Wilkins

Campaign Work, Monday, 17 August 2009, 10:32am,

Gocompare has followed its rival Comparethemarket by introducing a memorable character to promote its services in its latest TV ad.

The ad sees Italian tenor Gio Compare liven up a coffee shop by singing an operatic song lauding the price comparison website.

This article was first published on Campaign Work

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