Marketing Mole: Who does Google think you are? - Philip Almond, Global brand director, Baileys

Marketing, Tuesday, 25 August 2009, 12:00am,

- The first two results take us to the University of Queensland, Australia, and the profile of Philip Almond, a Professor of Studies in Religion. The fifth result is another such profile.

- The third links to a Marketing profile published in 2007, when Almond was marketing director at Diageo GB.

- The fourth result is Almond's LinkedIn profile, which he has not yet updated to reflect his recent appointment as global brand director for Baileys.

Verdict Almond's Googleganger is a well-known and widely published academic who is winning the battle for the search engine's attention.

Action Almond can update his LinkedIn profile immediately to reflect his current position. To surpass the professor's ranking, Almond should increase his participation in social networking and relevant business forums to stimulate interest in the Baileys brand and his role.

Emeritus Professor Philip Almond - The School of History ...

13 Nov 2007 ... Information about The School of History, Philosophy, Religion and Classics at UQ.

www.uq.edu.au/hprc/index.html?page=21184 - Cached - Similar

Professor Philip Almond - UQ reSEARCHers (Biography)

Professor Almond's current research interests include apocalypticism in early modern England; and demonic possession, exorcism and witchcraft in early ...

www.uq.edu.au/uqresearchers/researcher/almondpc.html - Cached - Similar

Profile: Stirred, not shaken - Philip Almond, Marketing director

25 Apr 2007 ... Profile: Stirred, not shaken - Philip Almond, Marketing director GB, Diageo article online. Read the Profile: Stirred, not shaken - Philip ...

www.brandrepublic.com/.../ Profile-Stirred-not-shaken--Philip-Almond-Marketing-directorGB-Diageo/ - Cached - Similar

Philip Almond - LinkedIn

Hemel Hempstead, United Kingdom - GB Marketing Director at Diageo

View Philip Almond's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Philip Almond discover ...

www.linkedin.com/pub/philip-almond/4/a39/bbb - Cached - Similar

Professor Philip Almond - Centre for the History of European ...

15 Jun 2009 ... Professor Philip Almond. Professor of History of Religion B.D. (Hons.) (London), M.A. (Lancaster), Ph.D (Adelaide), F.A.H.A. ...

www.ched.uq.edu.au/index.html?page=40749&pid=0 - Cached - Similar

- Inspiration provided by propellergroup.com.

This article was first published on Marketing