Zurich launches direct mail campaign

Marketing, Tuesday, 25 August 2009, 12:00am,

Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece, by Publicis Dialog, features a letter that is blank apart from a message at the foot of the page that reads: 'Actually, we've got lots to tell you about. But we can't say anything until you tick this box.'

This article was first published on Marketing

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