Four shortlisted for Campbell Distillers work

Campbell Distillers, which owns drinks brands including Jameson

Irish whiskey and Pernod, has shortlisted four agencies to pitch for a

new UK consumer PR campaign.

Richmond Towers, Attenborough Associates, R&R Teamwork and the Wright

Partnership will pitch for the one-year account this Friday. The

successful agency will start work at the beginning of next year.

Industry experts estimate the account, which also covers Havana Club,

Wild Turkey, Bushmills Malt and Aberlour brands, to be worth at least

pounds 100,000 annually.

Campbell Distillers director of communications Vanessa Wright said:

’They are speciality brands that need some creative thought that links

into the work we are doing on advertising.’

Campbell Distillers has just launched a national advertising campaign

for the Jameson and Arberlour whiskey brands.

Campbell is taking a new approach to its marketing for Jameson,

promoting the ’What’s the Rush?’ campaign which encourages people with

frantic lifestyles to relax amid friends.

For its first marketing campaign for single malt Aberlour, the company

is attempting to give the drink a mysterious image, centring on its

Celtic roots.

Richmond Towers, which has run trade PR for the company for three years,

will be retained on trade work.