The hosiery range, which is being sold exclusively in Selfridges, come in cardboard takeaway coffee cups, marked with the words: "Caution Hot Tights."
Gail Newport, the marketing manager at Pretty Polly, said: "When Pretty Polly signed with Henry Holland we wanted to create packaging for the product that was both quirky and eye-catching to reflect Henry's unique design style.
"The resulting 'coffee cup' container plays on the concept of a 'pick-me up' product and also looks great on the shop floor."
The packaging design was devised by Matt Doman, a senior art director at BMB.
This article was first published on campaignlive.co.uk