Inmarsat hires Red to boost its UK PR signal

Inmarsat, the inter-governmental mobile satellite communications

network, has appointed The Red Consultancy to run its UK PR

programme.

Red’s key task will be to improve understanding of the Inmarsat brand

among UK businesses whose work takes them to remote regions of the

world, particularly in the oil and gas industries.

The campaign began last month with the launch of an Inmarsat satellite

on the Ariane rocket. The agency won the account following a four-way

competitive pitch.

Inmarsat’s media relations manager Elizabeth Hess said: ’Inmarsat is

just starting to look at the top end of the mass market.’

The organisation was originally established to provide global

communications for the maritime community by 80 member countries.

’It has evolved into a company offering commercial benefits to

businesses and consumers who live or work in remote areas,’ said Red

director David Fuller. Inmarsat phones can be taken into areas outside

traditional mobile networks. Richard Branson used an Inmarsat phone

during his recent Global Challenger world record attempt.

’We are focusing on case histories of customers to get the message

across,’ said Hess.

Manning Selvage and Lee continues to handle global PR for Inmarsat,

which appointed the agency in 1991.