Text 100 goes East in search of new growth
JULIETTE GARSIDE, PR Week UK, Friday, 04 July 1997, 12:00am,
Text 100 is following up its February flotation with expansion into Asia Pacific and the Far East.
Text 100 is following up its February flotation with expansion into
Asia Pacific and the Far East.
The hi-tech agency, the first to go public, is expecting to open at
least a couple of new offices in the US and is scouting for locations in
Singapore, Malaysia, Japan and Australia.
Marketing director Mark Pinsent said he could envisage the current list
of ten Text 100 offices doubling within the next year.
’The opportunities are there - clients are increasingly demanding global
representation,’ he said.
The agency opened its first office in India last October, in New Delhi,
to service its largest client Microsoft.
The group’s flotation saw 20 million shares released onto OFEX at a
price of 30 pence per share. At the time, managing director Tim Dyson
said that the main reason for the flotation was to motivate and reward
staff.
Text 100 also has ambitions to achieve a full stock market listing.
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