Clear Channel: offering football stadia network
Tristan O'Carroll, Media Week, Friday, 14 August 2009, 5:15pm,
Clear Channel: offering football stadia network
With the Premier League kicking off tomorrow (Saturday), Clear Channel said advertisers would be able to choose from multiple small and large formats within one kilometre of Premier League stadia.
Clear Channel said according to TGI figures, the audience profile of people who paid to watch a football match in the past 12 months is 73% male and 27% female, 62% are 44 or younger and 29% earn £40k or more compared to the UK average of 19%.
The outdoor outfit claims more than 13.5 million people visit stadia across the UK.
Its multi-format offering comprises six-sheets, 48-sheets, 96-sheets and Connect phone boxes.
James Fowler, campaign planner, Clear Channel Outdoor UK, said the proximity package "provides a fantastic opportunity" for brands to associate themselves with the new football season.
This article was first published on Media Week



