The charity will launch its new brand identity this week, starting with the launch of a new website and logo on Wednesday.
The overhaul will be followed by Breakthrough Breast Cancer's first brand advertising campaign in October, to maximise the charity's impact in October's Breast Cancer Awareness Month. Breakthrough Breast Cancer has appointed agency The Team to develop the marketing campaign, which is likely to span outdoor and press ads.
The new brand is intended to be bolder to help Breakthrough stand out from other breast cancer charities.
The charity worked with Brandsmiths and Hat-trick Design on the new brand identity. Torchbox revamped the Breakthrough website.
This article was first published on marketingmagazine.co.uk