Diary: Pick of the week - AMV BBDO/Cancer Research UK

"Cancer visited my family this year so I can say from experience that this ad, using a swift succession of cancer patients telling their stories, raises all the right questions. I like the spot's upbeat approach - that cancer can be beaten and very often is - without dodging the fact that, sometimes, the battle is unwinnable." The ad was written and art directed by Dave Buchanan, and directed by Joanna Bailey through Bare Films.

This article was first published on Campaign